*All agenda times are listed in Pacific Time zone.

OOH Media Conference Agenda

Monday, April 29, 2024

Time Description Location Name More Info
8:30 AM - 10:30 AM

FOARE Board of Directors

Eclipse 2
9:00 AM - 11:00 AM

Geopath Board of Directors Meeting

Luna 1&2
11:30 AM - 1:00 PM

OAAA Board of Directors Meeting

Luna 1&2
1:00 PM - 3:45 PM

OAAA Leadership Summit

By Invitation Only

Luna 1&2
1:00 PM - 7:30 PM

Registration Opens

Costa Del Sol Foyer
1:00 PM - 3:00 PM

Geopath Training: Navigating Media Measurement with Geopath Data

How do I identify and select the “right” Out of Home units for my campaign? Should I use Total or Target Impressions as my guideline? What is an “Index” and how do I use it? Join Geopath’s Scott Fiaschetti and Brian Schopper as they cover the essential aspects of media measurement and how to empower clients with a deeper understanding of OOH. In the session, they will discuss the questions and considerations that may come to mind during the buying/selling process and how you can utilize data to answer them.

Brian Schopper, Senior Manager of Member Support, Geopath
Scott Fiaschetti, MBA, EVP, Marketing & Member Support, Geopath

 

Luna 7
1:00 PM - 4:00 PM

Golf

We are happy to assist you in booking a tee time at the Legends course or getting in some practice at the brand-new driving range. To book tee times and rent clubs, call the La Costa Golf Shop at (760) 931-7595.

La Costa Golf Shop
2:00 PM - 4:00 PM

Pickleball Tournament

A sport that combines tennis, Ping Pong, badminton, and racquetball, This tournament is open to all levels. Players will rotate in and out of games and play with different players based on skill level. A great way to get to know your fellow attendees!

Sponsored by Watchfire 

Tennis Pro Shop
3:00 PM - 4:00 PM

Yoga

A rejuvenating class practicing various styles of yoga combining physical postures and breathing techniques using movement and meditation to promote mental and physical well-being.

Sponsored by Hivestack by Perion

Costa Del Sol Side Lawn
5:30 PM - 7:30 PM

Welcome Reception

Sponsored by Broadsign 

Luna Lawn
8:00 PM - 10:00 PM

After-Hours Reception

Sponsored by Clear Channel Outdoor

Main Plaza

Tuesday, April 30, 2024

Time Description Location Name More Info
6:30 AM - 7:30 AM

Yoga

A rejuvenating class practicing various styles of yoga combining physical postures and breathing techniques using movement and meditation to promote mental and physical well-being.

Sponsored by Hivestack by Perion

Luna 3
7:30 AM - 8:30 AM

Networking Breakfast

Luna Foyer & Luna 4
8:45 AM - 9:15 AM

Welcome + State of the Industry

Anna Bager, President & CEO, OAAA

Costa Del Sol A-E
9:15 AM - 9:45 AM

CMO Roundtable

Three industry-leading Chief Marketing Officers share their insights into the future of attention and media, and how each impacts how they approach marketing today. How do they think about driving brand and business growth given the state of the attention economy, and how do they view media—OOH in particular—in this landscape? Don’t miss this important conversation!

Marisa Thalberg, Chief Marketing and Communications Officer, United Parks & Resorts
Maggie Schmerin, Chief Advertising Officer, United Airlines​​​​​
John Solomon, Chief Marketing Officer, Therabody​
Moderator: Seth Matlins, Writer, Editor, Curator

Costa Del Sol A-E
9:45 AM - 10:10 AM

2024 Media Trends Report

How will emerging technology, changing consumer behavior, and evolving market dynamics impact the media landscape in the next 6, 12, and 18 months? Kate Scott Dawkins, Global President, Business Intelligence, GroupM, shares insight into the US media landscape, with a special focus on the OOH marketplace and the unique moments shaping the year to come, including the Olympics and General Election.

Kate Scott-Dawkins, Global President, Business Intelligence, GroupM

Costa Del Sol A-E
10:10 AM - 10:40 AM

Networking Break

Sponsored by Circle Graphics

Costa Del Sol Foyer
10:40 AM - 11:10 AM

Chief Investment Officer Roundtable

CIOs representing agencies from three of the world’s biggest holding companies take the stage, sharing their perspectives on how they think about media investment, campaign strategy, and channel mix modeling. What role does OOH play in their worlds, and what will it take for the medium to gain a greater share of investment? This session offers a unique lens into the industry's top CIOs' strategic thinking and decision-making processes.

Brian McCord, SVP, Executive Director, Media Strategy, RPA
Marcy Greenberger, Chief Investment Officer, UM 
Kelly Metz, Chief Investment Officer, OMD USA
Moderator: Clive Punter, Executive Vice President, Chief Revenue Officer, OUTFRONT Media

Costa Del Sol A-E
11:10 AM - 11:35 AM

Disruption and Innovation

With a career that spans decades at the forefront edge of digital technology, a passion for progress and a deep understanding of issues at the intersection of marketing, media, and technology, Shelly Palmer is an expert when it comes to navigating cycles of disruption and innovation. In this keynote, Shelly dives into how technology is reshaping our business and provides actionable insights and strategic frameworks to thrive amidst disruption.

Shelly Palmer, Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group

Costa Del Sol A-E
11:35 AM - 12:50 PM

Track Sessions

Four concurrent program tracks provide attendees with an opportunity to dive deeper into the topics most relevant to their business.

 
11:35 AM - 12:50 PM

Track I: OOH in the Modern Media Mix

Presented in Partnership with AllUnite

11:40 - 12:05
From the Physical World to Digital Insights 

This session explores, via case studies from LATAM and EMEA, how the integration of live data can increase ROI by 50-80% on existing inventory. This marks an impressive shift in OOH effectiveness. AllUnite’s CEO, Esben Elmoe, will also present models for financing live data via data sales, alongside strategies for collecting first-party data with user consent. On top of this, you will discover how advanced techniques can be deployed to track consumer journeys from OOH exposure to store visits or website engagement. As a result, closing the loop on advertising effectiveness and consumer behavior insights.

Speaker: Esben Elmoe, CEO and Co-founder, AllUnite


12:05 - 12:25        
The Modern Media Mix: Amplifying OOH with Emerging Technologies


The modern media mix wholly depends on the collaboration and creativity between agency, brand, and innovation tech partner. In this session, 3-D anamorphic screen pioneers BCN Visuals––along with Google’s agency of record Media Futures Group–– discuss their recent work for Android on the largest screen on the planet: the Sphere. Learn how BCN uses emerging tech to enhance modern media plans (and get shortlisted at the 2024 OBIE Awards), having produced over 200 global campaigns for top brands. Their show-stopping OOH adaptations appear on iconic screens beyond the Sphere, from Tokyo’s Shibuya to takeovers in Times Square, and everything in between. 

Lina Maggi, SVP of Partnership, BCN Visuals
Kerry Landolfe, VP Creative & Innovation, Media Futures Group,EssenceMediaCom

12:25 - 12:50
Unveiling the Power of OOH in Marketing Mix Models: Strategies for Data-Driven Impact 


Dive into the dynamic world of Out-of-Home (OOH) advertising with Clear Channel Outdoor and Kochava to explore the integration of Marketing Mix Modeling (MMM) and incrementality analysis within the omni-channel marketing landscape. This insightful session will shed light on the innovative techniques that accurately capture the influence and value of OOH campaigns. 

Attendees will gain a deeper understanding of how to effectively incorporate OOH data into MMM, ensuring a comprehensive representation of its impact on consumer engagement and overall marketing ROI. The discussion will provide actionable recommendations for marketers and media owners to harness the full potential of OOH in driving successful marketing strategies, including how to get started.

Join us to learn how to leverage the latest advancements in data analytics to optimize your OOH initiatives and achieve measurable results.

Jeremy Flynn, Senior Vice President of Data Products and Strategy, Clear Channel Outdoor
Grant Simmons, VP, Kochava Foundry

Luna 5
11:35 AM - 12:50 PM

Track II: Commerce and Retail 

Presented in Partnership with do it outdoors, StreetMetrics, Talon & Vector Media

11:40 - 11:50     
OOH: Connecting Consumer Touchpoints Along the Path to Purchase

70% of consumers recall OOH ads and messaging throughout daily journeys, many of which on trips enroute to retail locations. Our medium presents a massive opportunity to drive  awareness and driving in-store visits. 


Regis Maher, President & Co-Founder, do it outdoors 
Gary Greenstein, Chief Revenue Officer, Vector Media
Drew Jackson, CEO, StreetMetrics 
Laura Colona, SVP Marketing, Talon 

11:50 - 12:10
Trying to Move Product? Savor the Secret Sauce to Success

By incorporating OOH and moving media into a brand’s marketing strategy, companies enhance visibility and maximize the impact of their media investments. This approach acts as an "insurance policy," ensuring stronger returns from investments in retail media networks and driving product movement in the marketplace.

Rein it in with OOH  
Monster's multi-format OOH campaign for Reign Energy drink drove consumer attention to retail outlets, energizing sales and sparking thirsty discussions.

Enza Chiodi, Chief Client Officer, Talon 
Gary Greenstein, Chief Revenue Officer, Vector Media

Retail Media Amplification
BJ's Wholesale Club benefits from integrating its retail media networks with OOH campaigns, enhancing measurement and delivering quantifiable results to stores.

Drew Jackson, CEO, StreetMetrics
Regis Maher, President & Co-Founder, do it outdoors

12:10 - 12:30
From Initial Awareness to Final Sale: Streamlining the Customer Journey

This session explores how consumer shopping behaviors have evolved - especially from the last mile to the last block and yard- and digs into the power of OOH and moving media to enhance engagement and optimize the consumer journey throughout the entire funnel.


Gary Greenstein, Chief Revenue Officer, Vector Media 
Regis Maher, President & Co-Founder, do it outdoors 
Jessica Williams, Global Brand Marketing & Partnerships, Shopify
Laylah Funk, Brand Voice & Creative Strategy, Adore Me

12:30 - 12:50
Moving Media & Metrics that Demonstrate Results

With a shift in allocation from retail media to moving OOH, brands can attribute more effective and engaging outcomes, enhancing overall retail marketing campaigns.

Drew Jackson, CEO, StreetMetrics
Enza Chiodi, Chief Client Officer, Talon 
Moderator: Teresa Buyikian, Journalist, MediaPost

Luna 6
11:35 AM - 12:50 PM

Track III: Rethinking Measurement and ROAS

Presented in Partnership with Reveal Mobile

11:40 - 11:50         
Introduction

Randy Kilgore, CRO, Reveal Media

11:50  - 12:20         
Using Campaign Measurement to Score Big with Sports Fans and Advertisers


Advertising targeted at sports fans has witnessed a substantial surge in investment, with Out-of-Home (OOH) advertising emerging as a significant beneficiary. Two areas experiencing remarkable growth are live sports and sports betting. OOH has a prime opportunity to effectively engage these affluent and passionate consumers if we can provide more robust campaign performance measurement that provides insight into effectiveness and allows for optimization. 

 In this session industry experts unpack the nuances of reaching sports fans through OOH advertising, sharing insight into the art and science of capturing attention from this audience segment. Panelists will shed light on best practices for measuring campaign performance, offering invaluable insights for maximizing advertising impact in this competitive space.

Join us for an insider's view on navigating the realm of OOH advertising to effectively engage with sports fans and drive impactful outcomes.

Jennifer Prince, Chief Commercial Officer, Los Angeles Rams
Jillian Saul, VP, Local Media, Ocean Media
Emily Wittig,  Senior Director, Marketing, San Diego Padres 
Randy Kilgore, CRO, Reveal Media
 
12:20 - 12:50
Myth or Reality:  Can OOH Capture Video Dollars by Measuring the Combination of V/OOH and CTV Exposures?


This session explores whether “stealing share” is a fool’s errand or a viable path. Industry experts share insight into their perspective on media mix - how do decisions get made, what’s the value of video specifically, and could they see a world where investment gets shifted from CTV to v/OOH? Find out what it would take, and whether campaign performance testing the ideal way to show multichannel efficacy and therefore draw more video dollars to v/OOH.

Pei Pei Lin, VP, Marketing, RIMOWA
Grace Teng, Partner and Chief Media Officer, Zambezi 
Moderator: Jonathan Frangakis, Chief Commercial Officer, Reveal Mobile

Luna 7
11:35 AM - 12:50 PM

Track IV: Independent Media Companies Deep Dive: Maximizing DOOH

Presented in Partnership with Adkom | Blip

DOOH sales and programmatic masters will share their expertise on fully leveraging digital assets and provide attendees actionable insights they can implement in their
markets.

How to Sell DOOH Faster by Focusing on Building Local, Direct Sales
Grow DOOH revenue with an eight-point program, including critical steps for both company owners and their sales teams.
Kevin Gephart, Principal, OOHSalesFaster.com

The Impact of Programmatic Technology on Your DOOH Revenue Strategy
Learn how Independent companies are leveraging programmatic advertising and technology to grow DOOH revenue.
Jordan Fraser, Senior Director of Vistar's Enterprise Solutions, Vistar Media

Luna 1&2
12:50 PM - 1:50 PM

Networking Lunch

Luna Lawn & Terrace
1:50 PM - 1:55 PM

Framing the Afternoon

Julie Thompson, EVP, Chief Marketing Officer, OAAA

Costa Del Sol A-E
1:55 PM - 2:25 PM

The DNA Of Modern Brands

This panel explores how innovative marketers are adapting to a rapidly changing media and platform landscape, shifting consumer behavior, and economic complexity. How are high-growth brands managing omnichannel marketing and the interplay between channels like OOH, Social, and Video?  What does it take to engage a new generation of consumers? How are brands thinking about brand and performance marketing in the wake of ongoing signal loss and data deprecation? Don’t miss a rare opportunity to hear how brands are thinking about media investment and what they need from our industry to move more dollars into OOH.

Tess Guttières, Senior Director of Brand Strategy, Bombas
Sarah Leidy Kelly, Director of Integrated Media, OLIPOP
Nick Virginio, Senior Director of Marketing, Capital Brands (nutribullet | magic bullet)
Kaitlyn Wood, Senior Director, Offline Marketing, PrizePicks
Moderated by Tina Sharkey, Lecturer on the Business of Innovation at the Iovine and Young Academy at USC

Costa Del Sol A-E
2:25 PM - 3:00 PM

AI: New, Now, Next

Several AI experts share insight into how AI is reshaping the business landscape, the marketing and media ecosystem, and the OOH Industry. From a high-level view of what’s happening now versus what’s right around the corner, to a deep look at the ways AI is being deployed in the OOH space for both creative and operational efficiencies, this session will arm attendees with the knowledge required to harness this transformative technological advance. 

Avery Akkineni, CMO, VaynerX
Ian Dallimore, Vice President of Digital Growth, Lamar Advertising
Joanna Peña-Bickley, Founder and CEO, Vibes Ai

Costa Del Sol A-E
3:05 PM - 3:45 PM

Town Halls

Back by popular demand, the Town Halls are interactive sessions facilitated by a cross-section of industry experts. Attendees will debate, discuss, and identify what’s needed to address critical OOH issues, surfacing what’s needed to advance the industry. The output from these Town Halls will help inform OAAA and member activities for the year to come.

 
3:05 PM - 3:45 PM

Town Hall II: Beyond Programmatic: The Next Chapter of Experience

Sponsored by: Catch

With impression-based buying and selling gaining momentum, the OOH industry is at a pivotal moment to seize a greater portion of advertiser spending, it's imperative for OOH to continue evolving its technology, data analytics, and targeting capabilities while also exploring innovative formats and creative solutions that resonate with modern audiences. This Town Hall unpacks how the industry can make further strides when it comes to transacting in ways that allow for increased share shift from digital/online channels.

Discussion Points:

  • How can the OOH industry evolve to enhance its competitiveness in the digital advertising landscape?
  • What specific strategies can be implemented to further align OOH with digital channels and capture a larger share of advertiser spend?
  • In what ways can advancements in technology, data analytics, and targeting capabilities be utilized to propel the OOH industry forward? 

Facilitated by:
Tariq Häkkinen, CEO, Catch 
Daniel Harkin, Chief Product Officer, Catch
Haylee Cotta, Director of Industry Initiatives, OAAA

Luna 6
3:05 PM - 3:45 PM

Town Hall III: Sustainability, Responsible Innovation, & Getting to Carbon Neutral 

Sponsored by: Media Resources

This insightful and interactive town hall digs into the innovative tools, emerging products, and new thinking required to reach a carbon neutral future.
Key discussion points include:                                 

  • Are sustainability initiatives a cost of doing business or is ROI possible?
  • What new products In the OOH industry, where sustainability has been integrated, can reduce the carbon footprint?
  • How does OOH compare to other advertising mediums on sustainability metrics today, and how can it become better than online?
  • Can we build a better industry-wide narrative around sustainability that redounds to our collective benefit?

Facilitated By:
Jeff Jan, EVP, Strategy & Growth, OAAA
Jeff Rushton, President & CEO, Media Resources
Cheng Qian, Chief Product Architect, Media Resources

Luna 7
3:05 PM - 3:45 PM

Town Hall IV: Independent Media Companies

Sponsored by Adkom + Blip

Billboard Insider editor Dave Westburg leads a panel of company owners addressing today's most important business topics, followed by an open discussion focused on issues of most concern among attendees. 

Introduced by: Chad Smith, VP of Supply, Blip + Adkom

Diana Stevenson, Grace Outdoor, and OAAA Independent Advisory Group Chair
Steve Richards, Partner, Mile High + Pacific Outdoor Advertising
Frances Reagan, Managing Director Reagan Outdoor Advertising, Reagan Outdoor Advertising
Devon Wagner, President, Oaktree Outdoor
Moderator: Dave Westburg, Co-Publisher, Billboard Insider

Luna 1&2
3:50 PM - 4:10 PM

Fireside Chat with Michael Kassan


Moderated by Anna Bager, President  & CEO, OAAA

Costa Del Sol A-E
4:10 PM - 4:35 PM

The Power of Influence and Impact: Revolutionizing Advertising with OOH and the Creator Economy

In today's rapidly evolving advertising landscape, the intersection of OOH and the creator economy presents enormous opportunities for brands, media owners, and creators themselves. Unlocking this potential requires a deeper understanding of creators’ POVs on the value found in scarcity and physical spaces, how brands are thinking about working with creators, as well as new perspectives on how OOH inventory is transacted and deployed. This session provides insight into key trends shaping the creator economy and explores how brands, creators, and media owners are maximizing impact through collaboration.

Eric Wei, Co-CEO, Karat Financial
Nik Sharma, CEO, Sharma Brands
Drew Baldwin, CEO, Tubefilter and Founder of the Streamy Awards
Benjamin Soffer, Founder and CEO, Spritz Society
Moderator: Esther Raphael, CMO, Intersection

Costa Del Sol A-E
4:35 PM - 5:00 PM

Fireside Chat with Will Flaherty, SVP, Growth, Ro

As a rapidly growing direct-to-consumer healthcare company Ro (formerly Roman) has used innovative marketing to drive material growth and gain market share. In this fireside chat Will Flaherty, SVP, Growth, Ro, shares insight into how he thinks about building an optimal media mix, the role OOH plays, and how the industry can better help support the company’s business objectives.
Introduced by Brian Rappaport, Founder & CEO, Quan Media Group

Will Flaherty, SVP, Growth, Ro
Moderated by Anna Bager, President  & CEO, OAAA

Costa Del Sol A-E
5:00 PM - 5:25 PM

Making the Most of Cultural Moments

Two industry leaders share insight into how consumer and entertainment brands are tapping into creativity, culture, shared experiences, and big moments to connect with consumers in powerful ways. From the Superbowl, to the Oscars, Grammys and more, they’ll share examples of how to make the most of cultural moments.

Jennifer Frommer, SVP, Partnerships & Creative Content, Columbia Records, Sony Music
Sophie Kelly, SVP of Global Tequila and Mezcal Categories, Diageo
Moderator: Anna Bager, President & CEO, OAAA

Costa Del Sol A-E
6:30 PM - 7:45 PM

The 82nd Annual OBIE Awards

For over eighty years, the prestigious OBIE Awards have been synonymous with creative excellence, spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry.

Co Hosted By: Jeff Jan, EVP Strategy & Growth, OAAA & David Shing, Digital Prophet

Costa Del Sol A-E
8:00 PM - 10:00 PM

OBIE Awards After Party

Hosted by Lamar Advertising Company

Valley Promenade

Wednesday, May 1, 2024

Time Description Location Name More Info
6:30 AM - 7:30 AM

Yoga

A rejuvenating class practicing various styles of yoga combining physical postures and breathing techniques using movement and meditation to promote mental and physical well-being.

Sponsored by Hivestack by Perion

Luna 3
7:30 AM - 8:30 AM

Networking Breakfast

Costa Del Sol Foyer
8:30 AM - 8:45 AM

Local Case Study Contest Winners and Presentations

Steve Nicklin, SVP Marketing & Analytics, OAAA
Scott Fiaschetti, EVP, Marketing, Geopath

Costa Del Sol A-E
8:45 AM - 8:55 AM

Geopath Report

Dylan Mabin, Geopath

Costa Del Sol A-E
8:55 AM - 9:20 AM

Becoming the Village Young People Need

Introduced by OOH United

Artis Stevens, President & CEO, Big Brothers and Big Sisters of America
Moderated by Dan Levi, EVP, Chief Marketing Officer, Clear Channel Outdoor

Costa Del Sol A-E
9:20 AM - 9:50 AM

Debate: Media Versus Creative

This dynamic debate-style session dives into the heart of advertising strategy: the power of media versus the creative. Industry leaders dig into the nuanced impacts of location and context against the backdrop of design, message, and resonance. What matters more?

Claudia Damas, CEO Americas, Altermark
Sheena Dougher, Vice President, Marketing Communications, Jack In The Box 
Kasper Koczab, Head of OOH Media, Brex   

David Shing, Digital Prophet & Industry Luminary
Moderated by Martin Porter, EVP, Head of OOH, dentsu

Costa Del Sol A-E
9:50 AM - 10:00 AM

Sustainability, the Elephant in the Boardroom

Tom Goddard, President, The World Out of Home Organisation

Costa Del Sol A-E
10:00 AM - 10:30 AM

Reinventing Charity 

Scott Harrison, Founder & CEO, charity:water shares insight into the importance of creativity and innovation in business, highlighting his reinvention of charity with an innovative 100% model and radical transparency. 

Introduced by Chris Olsen, President, Rapport US
Scott Harrison, Founder and CEO, charity:water

Costa Del Sol A-E
10:30 AM - 10:55 AM

Breaking Boundaries: Global Trends Reshaping the OOH Landscape 

In this exclusive reveal, Rapport teases findings from a soon-to-be-released global OOH trends report in partnership with MAGNA.

OOH is the fastest-growing traditional media channel globally, with DOOH growth on par with online. Find out what's fueling this growth - from a creative renaissance to the rapidly changing role of programmatic and DOOH, as well as emerging trends tied to sustainability. Let’s hear what this means on global scale and how it will translate to the US market in the next 6 – 12 – 18 months.

John Osborn, Partner, Ad Net Zero
Lucy Markowitz, SVP, General Manager, Vistar Media 
Matthew Dearden, CEO, Alight
Tom Goddard, President, The World Out of Home Organisation
Moderated by: Laura Brandes, Vice President of Growth, Rapport

Costa Del Sol A-E
10:55 AM - 11:35 AM

The Leadership Outlook

The closing session for the OAAA’s OOH Media Conference is an annual tradition. In it, Chief Executives from the three largest U.S. OOH companies share their perspectives on the current state of the market and their predictions for its future.

Jeremy Male, Chairman and CEO, OUTFRONT Media
Sean Reilly, President and CEO, Lamar Advertising Company
Scott Wells, CEO, Clear Channel Outdoor Holdings
Moderated by Michael Provenzano, CEO and Co-Founder, Vistar Media

Costa Del Sol A-E
11:35 AM - 11:45 AM

Closing Remarks

Anna Bager, President & CEO, OAAA

Costa Del Sol A-E
12:30 PM - 2:00 PM

Special Session: Strategic Selling with Data: A Blueprint for Success

Join our panel of experts from both the buy and sell sides of the OOH industry for an interactive discussion at the 2024 OOH Media Conference on how to approach a client’s inquiry from each step of the buying process. The panel will walk attendees through the process of understanding the initial client brief, discuss follow-up questions that inform the planning process, work together to find the optimal units for the plan, and present the plan created with the help of informed data.

Panelists will also share best practices for blending market knowledge with Geopath and other data sources to identify the best media to fit the client’s needs. The panel will share ideas for using audience data to find inventory types that clients may not have initially considered in their brief. Finally, our experts will discuss how alternative audience options can open new possibilities when planning with OOH media.

Panelists:

Alison Broback, Chief Client Officer, Partner, ODN
Erin Trabeau Bowling, AVP, Research Services, Lamar Advertising Company
Chris Farnkopf, VP, National Sales, Adkom
Scott Fiaschetti, MBA, EVP, Marketing & Member Support, Geopath

Anna (Coastal Events Center)