Chief Investment Officer Roundtable

CIOs representing agencies from three of the world’s biggest holding companies take the stage, sharing their perspectives on how they think about media investment, campaign strategy, and channel mix modeling. What role does OOH play in their worlds, and what will it take for the medium to gain a greater share of investment? This session offers a unique lens into the industry's top CIOs' strategic thinking and decision-making processes.

Brian McCord, SVP, Executive Director, Media Strategy, RPA
Marcy Greenberger, Chief Investment Officer, UM 
Kelly Metz, Chief Investment Officer, OMD USA
Moderator: Clive Punter, Executive Vice President, Chief Revenue Officer, OUTFRONT Media