Town Hall II: Beyond Programmatic: The Next Chapter of Experience

Sponsored by: Catch

With impression-based buying and selling gaining momentum, the OOH industry is at a pivotal moment to seize a greater portion of advertiser spending, it's imperative for OOH to continue evolving its technology, data analytics, and targeting capabilities while also exploring innovative formats and creative solutions that resonate with modern audiences. This Town Hall unpacks how the industry can make further strides when it comes to transacting in ways that allow for increased share shift from digital/online channels.

Discussion Points:

• How can the OOH industry evolve to enhance its competitiveness in the digital advertising landscape?
• What specific strategies can be implemented to further align OOH with digital channels and capture a larger share of advertiser spend?
• In what ways can advancements in technology, data analytics, and targeting capabilities be utilized to propel the OOH industry forward? 

Facilitated by:
Tariq Häkkinen, CEO, Catch 
Daniel Harkin, Chief Product Officer, Catch
Haylee Cotta, Director of Industry Initiatives, OAAA